Do you have sex with your clients?
Niels Sønderby
First and foremost, you’re probably thinking, “Who is that handsome man in the picture?” Niels Sønderby is an entrepreneur, copywriter and curious enthusiast who is passionate about sharing his knowledge and positive energy. Just Add People has worked with him extensively to explore how we can create as much desire and value as possible for our customers.
How to create desire and value
Instead of selling your products based on their features, it’s about finding out what really appeals to your customers in the salon and then adapting your sales pitch accordingly. There’s a big difference between selling “a good anti-dandruff shampoo” and a shampoo that means your customer no longer has to worry about wearing black clothes.
You need to sell the solution to the problem. Then your products sell themselves.
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Need inspiration on how to get started? The book “Can I Help the Next Customer?” gives you a deeper understanding of how you can sell more by creating genuine desire and interest among your customers. Order the book here or visit Niels’ website, Manguster, if you need help with marketing.
Good facts
Message
“Sex” is simply a metaphor for awakening desire in your customers. Selling is about understanding and meeting your customers’ wishes and needs, not simply pushing products on them.
Top tip
If you can solve problems for your customers, your products sell themselves.
Read more
Order Niels Sønderby’s book here.
Need help in your salon?
Contact Just Add People at hello@justaddpeople.dk
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